Cupcakegate: Star Sports faces global backlash over ‘cringe’ India vs SA Super 8 promo

In the clip, an Indian supporter mockingly presents a pink cupcake to a South African fan, a jab that viewers say frames the South African team as a "sweet and easy" opponent. The cupcake is widely seen as a dual dig at South African President Cyril Ramaphosa, whose domestic nickname is "Cupcake", and the Proteas’ historical reputation as "chokers" in major ICC events.

The commercial has been panned for its perceived arrogance, particularly given the competitive history between the two top-tier nations.